History

Synonymous with sheer creativity and colour, Amuleti was founded in 1963 and established in Reggio Emilia by the heir to a family of goldsmiths, Cav. Ivano Amuleti. Introducing the prêt-à-porter philosophy into the conservative world of jewellery, Amuleti shaped the brand by giving it a powerful, fashion-oriented identity that soon enabled it to grow and be recognised in the Italian market as well as in the international jewellery panorama.

Expressing its avantgarde and original spirit through sophisticated combinations of precious stones, special cuts and creative ensembles characterised by impeccably-crafted details, Pomellato has grown to embody a modern, unconventional beauty with a truly iconic style.

Amuleti has always been a trendsetter in the sector of communication, with innovative campaigns by famous photographers.

The latest Amuleti campaign, stars a new muse who ispired collection Penelope. The decision for a feminine personality embodying a sensual, Mediterranean kind of beauty reflects the brand’s will to communicate its values and ideals through a highly accomplished and charismatic image.